We hear you...sometimes you just wish you had more appointments this week. You wish you didn't have dead spots in your calendar which cost you money. You want your phone to ring NOW!
Often salon owners tell us that they feel like they are on a merry-go-round of continually trying to get customers to book and re-book.
It can be exhausting. It can be frustrating.
But it doesn't need to be!
Having dead-space in your appointments does cost every salon owner money. You are paying rent. You are paying staff. You have many overheads in your business. And you just want appointments (it can't be that hard can it?).
Why do you have empty time slots in your calendar?
Why are your staff not booked out?
Why aren't you making the kind of money you have always dreamt of?
Here at Spa & Salon Divas we work with hundreds of salon owners around the country, in New Zealand and even further afield, and we have done for many years now. So, we have the answers to your questions!
We KNOW precisely the winning formula on how to keep your salon busy, and for you to be making more money than ever before!
But, back to HOW TO GET MORE BOOKINGS THIS WEEK!
Well, most of you have an SMS Marketing newsletter right?
If you answered NO ==>> GET ONE TODAY!!
If you answered YES ==>> WHAT YOU'RE DOING IS NOT WORKING - FIX IT!!
Here are a seven (7) reasons you MUST GET YOUR SMS Marketing MARKETING RIGHT!
1. SMS Marketing marketing keeps YOUR customers informed about YOUR BUSINESS
Your customers can check there SMS Marketings when it's convenient for them. It makes them feel as though you are thinking of them (especially if you use their name in the SMS Marketing) and keeps them loyal to you! Your customers will enjoy being "the first" to receive your updates/promotions - again keeping them loyal to YOU!
2. SMS Marketing marketing helps you reach mobile users.
A HUGE chunk of your sales will come from mobile users. More than 50% of your customers will open their SMS Marketings on their mobile device.
3. SMS Marketing newsletters are ACTION ORIENTED.
SMS Marketing is one of our favourite forms of communication. It is ingrained in us to "take action" when we receive an SMS Marketing - so we either reply, to forward, click through to something else embedded within the SMS Marketing, delete, or to buy something, or to sign up. Your customers will tend to do something with the SMS Marketing. Knowing this, you can use SMS Marketing to drive people to your website, to pick up the phone and call or any other call to action.
4. SMS Marketing newsletters drive sales!
Around 25% of sales can be attributed to SMS Marketing marketing. In our hands-on experience, every time we send an e-magazine out for a salon, they INSTANTLY get bookings!
5. SMS Marketing newsletters are measurable.
This means you can track what happens with your SMS Marketing. Who opens it. Who clicks through. Who clicks what links. What links aren't clicked. Knowing this information helps you to understand your customers better and to improve your e-marketing ongoing.
6. You will be preaching to the converted!
Your SMS Marketing subscribers have either already visited your salon, or have subscribed to receive news about your business, so your conversion rate will be HIGH!! These people WANT TO HEAR FROM YOU! They want to know what's happening in your salon. They want to know about other services you have. They want to know what retail products your sell. They want to know about specials and promotions.
SO TELL THEM!!