Ever feel like your marketing needs a facelift? You know that feeling, right?
It’s the feeling that all of your marketing ideas and efforts are stagnating in tidal pools. There’s no fresh water being added
1. Ensure your Staff are Marketeers
Make sure your teams are posting photos of their haircuts on their Facebook and Instagram profiles….but remind them to tag the salon and the people (always ask permission) when posting. If they tag the people, they photos will show up on the customers’ friends feed.
But remind them to tag the salon and the people (always ask permission) when posting.If they tag the people, they photos will show up on the customers’ friends feed.
If they tag the people, they photos will show up on the customers’ friends feed.
2. Add to Wedding Directories.
Wedding hairdressing is a lucrative business and very fulfilling also. Add your salon to one of the top wedding directory sites. Mywedding.com You can also Google ‘area + wedding + directory’ to find places to add links in your local area.
3. Partner with Hotels which host a lot of Wedding Parties
Speak to local hotels who you know run a lot of wedding events. Become their salon of choice if they have have a bride who is wishing to have her hair done at the hotel.
4. Add Online Booking
This is one of the biggest impacts you can make on customer experience and a big salon idea that many salons miss.
Online salon appointment booking is becoming more and more common and customers are beginning to expect it.
Don’t miss potential bookings…
If you have a receptionist they should be focusing on customer experience not answering telephone calls and ignoring people waiting.
5. Add Recurring Booking
Ensure your loyal salon customers are staying loyal to your salon…
If they have their hair cut every three, then make sure your salon appointment booking software can do the hard work or if you are doing it the old fashioned way get the receptionist to put it in the appointment book.
6. Send Discount Offers to Old Customers
It cost you money to acquire customer in the first place (other then referrals), so make sure you try and make sure you turn them into long term profitable and loyal customers.
Send tailored offers to those customers who haven’t not been to your salon for 90 days minimum.
Don’t just send a generic message to old customers, it simply won’t work!
7. Engage with Local Reporters
Although print newspapers are having less and less popularity, their online versions are still doing well.
Ensure you look after your local reporters. Remembers all those events we talked about earlier….they a very newsworthy
Sticky Tip: Keep Track of Your Position on Google Search Results
Do you know what position your business is on in Google search results?
If not, you should do, this is one of the biggest channels for new business!
Why not track your position on keywords with Positionly, an easy to use tool where you can track keywords such as hair salon + city / district etc .
Focus, focus and more focus!
Take some time out to develop a advertising calendar.It does take effort and time to initially do it but this can be a great business driver if done correctly.