Salon Advertising Ideas: 13 Amazing Clientele Building Ideas for New Hair Stylists

 

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust.

 

All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 3 creative marketing and advertising ideas plus inspirational tips to help you bust through that brick wall, generate more leads and increase bookings.

 

Let’s get started with…

 

Social Media Marketing Ideas

Contest Marketing Ideas

Content Marketing Ideas

 

Social Media Marketing Ideas

 

1. Push your handles – If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards? Better include that adorable handle!

 

2. Pin your own images (and others) - Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic.

 

3. Keep social tabs on competitors - Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.

 

Contest Marketing Ideas

 

4. Post to deal sites - People love free stuff, some more than others. The people who really love a good deal tend to frequent deal sites and forums. There’s almost always a sweepstakes/contest forum section where you can add your contest into the mix.

 

5. Photo Contests - Photo contests are great for a number for reasons – they’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere.

 

6. Video contests - Not as many people will enter video contests, but you’re more likely to get a higher caliber of content since creating a video requires more effort on the user’s part. This kind of content can be extremely valuable for businesses down the line, especially when you have talented filmers creating video content just for you!

 

7. Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs.

 

Content Marketing Ideas

 

8. Write for your audience- The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Killer content address your audience’s needs and concerns!

 

9. Add a visual element to ALL your content pieces- People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text-based.

 

10. Videos- Video is incredible when it comes to drawing in and retaining the attention of users – retention rate for visual information can reach 65% vs. 10% for text-based info. Plus, customers who view product videos are much more likely to convert than those that don’t. Video content is a powerful tool, whether you’re trying to demonstrate how your product works or educating visitors.

 

11. Ask the experts-This kind of content tends to do well, and it’s always interesting to see where industry gurus agree and where they don’t. One great thing about sharing expert opinions – chances are, the folks you write about will share your write-up with their own followers!

 

12. Pro tip- ask the opinions of groups with large Twitter followers!

 

13. Guest Posts- While the SEO value of guest posts has been called into question, there’s nothing wrong with guest posting if done right. Just focus on the value of getting your brand in front of a new audience, rather than the links.

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