You have now taken the first step towards your journey to salon marketing. Put these powerful tips into action, and watch your hard work turn into solid relationships, paying (and happy) clients, and increased revenue!
1. Focus on social media.
Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues.
2. Boost online reviews.
Ask your VIP clients to leave you a review online. At least 70% of potential clients search for online reviews before trying out a new salon.
3. Google Adwords.
This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead.
4. Facebook Ads.
Similar to Adwords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
5. Adroll Retargeting.
Not all your advertising money from Google Adwords and Facebook Ads is going to convert. Adroll lets you remarket to those clients who didn’t convert to a sale the first time. They’ll see your ad again when they browse other websites, and may come back to your website by being marketed to again.
6. Magazine ads.
Advertise in your local salon magazine. If they have a decent amount of followers, you may choose to advertise on their website as well, if possible. If you can’t have a display ad, ask to write a content piece for their blog and get coverage that way.
7. Start a blog.
If you don’t have one, set one up. If you do, continue writing quality content for your readers. It will pay off in the long run. Content marketing is one of the best ways to convert new clients.
8. Contribute to top salon blogs.
Write guest posts on popular salon publications. Should they accept your content piece, you’ll enjoy free traffic to your website and coverage for your brand.
9. Publish a case study.
Conduct a survey or research that’s relevant to the salon industry. Show that you are a leader by evoking discussion.
10. Run a contest.
This type of promotion can work best on your Facebook page. Run a contest such as: “First 1,000 people to like and share our page will be entered to win a free salon service package valued at $200. One lucky winner will be announced on Friday.” Many businesses have done this effectively.
11. SMS messaging.
Have your salon software send clients a text message with your daily or weekly promotion. This is underrated and can be really effective. Just collect the client’s phone number and send a special offer.
12. Sign up for online listings.
If your salon is not listed on NAP listing sites such as Yelp and Yellow Pages, you could be missing out on free marketing/clients!
13. Get links to your website.
One of the best ways to rise through the ranks on Google is to get other related businesses or blogs to link back to your site.
14. Create something viral.
It may not be easy, but if your image, video, or story is share-worthy, you could have the next coo thing skyrocket your salon’s exposure.
15. Create a video.
Educating through video marketing is one of the best ways to get views on websites like YouTube. You get free traffic and a chance to convert new business if the viewer loves your video content!
16. Define your brand.
Some salons only focus on Facebook or Instagram. In order to really develop a brand, you should be everywhere online. This includes Twitter, LinkedIn, and other social platforms.
17. Invest in SEO.
Search engine optimization is the process of having your website rank higher, organically, in search engines like Google. When people type in “Salon NYC” you’d like your salon to show up, right? That’s what SEO is all about.
Running out of ideas to market your salon? We carefully crafted the best marketing techniques for the salon business. Here’s the ultimate list for 17 marketing tips and ideas to promote your salon.