Salons & Spas have a broad potential market reach and a great deal of competition and thus can benefit from narrowing their focus to specific target market segments and selecting the best means to reach those segments.
"Whether marketing to young men, businesswomen, children or retirees, salons can focus on expertise in a particular niche to make their advertising efforts more effective."
Get out there
If your salon offers special-occasion hair services, book a booth at a local bridal show or offer to style models for a prom fashion show. Also, reach out to wedding planners in your area to discuss working out a referral system. And don’t forget to post your salon’s best updos and event hairstyles on your salon’s Pinterest account.
Partner with Hotels which host a lot of Wedding Parties
Speak to local hotels who you know run a lot of wedding events. Become their salon of choice if they have have a bride who is wishing to have her hair done at the hotel. Add to wedding directories wedding hairdressing is a lucrative business and very fulfilling also. Add your salon to one of the top wedding directory sites. Mywedding. You can also Google ‘area + wedding + directory’ to find places to add links in your local area.
Start a Blog, Vlog, or E-Book
Nothing works better in online marketing than becoming a resource of targeted information. As a hair stylist, you can probably easily think of products you can review, or tough braids that you can write tutorials on. They don't need to be New Yorker length feature articles – 500 words will do just fine. These articles can boost your visibility in search engines and give you a whole lot more to share and talk about on social media.
Try Text Message Marketing
Sending the occasional text message to your clients can have a big boost in bookings. Reminders for their 6-week follow up or for special promotions is only recommended for regular customer though, as very old clients may have already found a new hairdresser and may feel uncomfortable asking you to stop messaging them.
We recommend you only buy Google Adwords on mobile (make sure you website looks good on a mobile phone) and this also allows you to choose to show your advert to people 5 miles away from your hair or beauty salon for instance.
More people search now on smartphones than on desktops
Top tip for mobile…
Set up ads for the keyword ‘hair salons near me’ and only display to people searching 5 miles from your salon through what is called ‘Radius Targeting’ on Google Adwords
You can use the same technique for the broader search ‘hair salons’, which usually bidding on is not a good term, as it is too generic.
Boost Yelp online reviews
Ask your VIP clients to leave you a review online. At least 70% of potential clients search for online reviews before trying out a new salon.
A key recommendation is how your client needs to maintain their service. Tell your client exactly when they need to come back to the salon to get the result you have just discussed. Imagine if we had to figure out for ourselves when to return to the doctor. YOU are the expert!
Re-booking is just a result of how well you do this. Focus on one client at a time, one visit at a time – just focus on outstanding results. Make this a matter of priority and your salon will grow. Then you can add some marketing that will allow your salon to truly succeed at a way higher level.
Before you leave...
Even though social media and Internet advertising seem to be all the rage these days, traditional advertising tools still have relevance. For hair salons, in particular, local advertising through the local paper, radio stations or even cable television programming can target local audiences that are likely to be interested in your services. A mix of advertising represents the best opportunity to generate awareness and preferences for what you have to offer.