Learn from the best. Follow successful industry leaders and try to procure their skills and accomplishments. They must be doing some things right that you can put to use at your salon.
You may feel slightly anxious that your clients have free reign of your diary. With most software providers, this isn’t the case. You can specify which members of staff can be booked, certain times of the day that clients can book their own appointments and select which treatments and services are bookable.
For example, any treatment or service that requires a patch test may be listed online, however the client is instructed to call the salon or spa to actually book this appointment.
No More Messing Up of Appointments
The advanced salon management software makes appointment booking a breeze for your clients and staff. It is flexible and extremely user-friendly. It allows you to book new appointments or modify existing appointments online and on your mobile device.
The software allows you a quick glance at what appointments you have coming up for the week, or what is your schedule on any specific date.
Open 24/7 to receive reservations
Many customers surf the Internet outside of business hours and they are more likely to make reservations on the spot that trying to remember to call back the next day.
Statistics show that more and more bookings today are made during the evening at home online. The reasons for this are twofold. Firstly, many companies now monitor and control Internet access in the workplace, and secondly, nearly every home today has an Internet connection and a PC or laptop.
If your normal business hours are 9 to 5, then you have no one to take bookings after 17:00, and this is when we now know most online bookings occur.
An Online booking system allows you to receive booking 24 hours a day; therefore, your booking service is always open.
Minimize your workload
If you are not using an online booking system today, then you may still be processing all your bookings manually. A good online booking system will handle all the aspects of the booking. It must, at a minimum, do the following:
Automatically ensure that bookings can only be received when you have availability
Get ALL the information required during the booking process so you dont have to waste time asking for more information
Send out an automated email and text messages to the booking party as a confirmation of the booking
Automatically update your availability when the booking has been processed
A good booking system will do all this.
Also make sure your booking system doesn't just handle the online bookings, but handles email, text, phone and walk-in bookings as well.
Is your client due back in to book their next color treatment after 5 weeks? Send them a reminder. What about clients who haven’t been in to your salons in 3 months? Send them a ‘we miss you’ incentive. SMS messaging. Have your salon software send clients a text message with your daily or weekly promotion. This is underrated and can be really effective. Just collect the client’s phone number and send a special offer.
Send appointment confirmations.
Sending a confirmation to your client as a reminder can avoid several missed appointments. Send thank you e-mails. Set up your salon software to send out a thank you e-mail at the end of the day or the end of the week, or even immediately following a client’s visit to the salon.
Impress your customers and give them better service
For instance, today's scheduling software can keep track of details as specific as the amount of time required for services, rooms or resources required and gaps in activity for staff during a service. This means that when a service or service package is scheduled, the computer can look at the available resources and determine when is the best time to schedule the appointment. The computer can then block out not just the appointment time itself, but the time necessary for each room and each service provided
For the fully comprehensive business, you may want to integrate an automatic payment system. With this in place, you reduce manual workload even more, and you provide your customers with a complete easy and safe way to both book and pay for your offerings
There are of course even more advantages, but the above list should at least get you thinking about whether you should have an online booking engine or not.
This article has only scratched the surface of the benefits of computerizing your day spa or salon/spa business.
Appointment Scheduling Software can literally handle every management and marketing task that doesn't require your personal touch. Computers will save you thousands of staff hours and resources while providing better, more current, more accurate information so you can spend your time making good decisions for the future of your company.