Many small to mid-sized businesses we talk to are amazed to hear how many large, well-known brands are using SMS marketing today. They’re also amazed when they realize not many, if any, of their competitors are using it. Quickly, the conversation turns to “why haven’t we considered this sooner” and “when can we start?” As with any form of marketing, whenever you can reach the audience where your competition isn’t, the more effective it can be
Who doesn’t text these days? Text Marketing has become a ubiquitous form of communication. Your friends and family text you. Your colleagues text you. And now, think of the texts you’re getting from businesses.
"A bank texts you to confirm a deposit. An accommodations company texts you to let you know about an incoming reservation request. And an e-commerce company"
EVERYONE READS TEXT MESSAGES INSTANTLY
The biggest advantage to using our text message marketing feature is the fact that your customer doesn’t have to have a smartphone to engage. Over 99.9% of phones have text messaging enabled and most customers are familiar with sending and receiving texts.
Although an important marketing channel many companies are caught up in the hype of social media marketing but what they don't realize is that 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened.
Meanwhile, 98% of text messages are opened, and therefore, companies that market through text message marketing (SMS) have a far truer reach.
This may change in the next 5-10 years, but for now text messaging is a personal and intimate form of communication because we are only used to sharing our mobile phone number with friends and family. Customers welcome businesses into this area of their lives due to the special nature of the relationship that they have with “my salon” or “my spa”
The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible. As SMS marketing is permission based everyone who receives a message will -
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.
These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a SMS service is the perfect way to market to
If you operate or sell at multiple services, you must have different text message lists for each service so you can be confident in your timing and that you are providing relevant information for each customer. If a customer starts getting messages about services they do not want, they will quickly unsubscribe.
Keep it Short.
Keywords keeps things simple and make it possible for clients to respond quickly. The BEST thing about using keywords in any offline setting is that people have their mobile phone with them constantly.
This means it’s easy to respond to your ad when they are not on their computer: in a store, from a billboard, TV or radio ad, even a podcast. It also gives you the opportunity to measure your ads’ effectiveness.
SMS Integrates Easily with Other Marketing Channels.
SMS can stand alone, but it’s better when used in tandem with other media, such as email and direct mail. That’s because SMS can be used to remind customers to do something when timing is important.
Schedule texts advantageously
Text messages are read very quickly after delivery, usually within 3 minutes, so send your text message at the exact moment when a customer is deciding to come to the business or not. Recommended after 10 am to and no later than 6:30 pm.
For Saturday, you may need to be more careful because of tip #1. You should choose between sending the message at 8am (no earlier!) or the night before — ask your customers or test it both ways and see what works better.
Don’t send too often
With the great power of text message marketing, comes great responsibility. Text messages interrupt your customer which is great for getting them to come to your business, but if you send messages too often, customers will get annoyed and unsubscribe.
c) Recommended one text message per week.
d) It doesn’t cost a lot and it’s very cost-effective.
Frequently, marketers are surprised to hear the entry-level costs for SMS marketing. For whatever reason, even small organizations assume it will be a significant investment for them to start using this technology (it’s not!).
Once they learn how small the investment is, they quickly stop worrying about how difficult it will be for them to prove the value to their bosses.