There are numerous ways for small Salons to advertise within their budgets, from traditional media to online advertisements to promotions and more. But no matter where and how you choose to advertise, you need to ensure that all the messages are consistent and followed through upon when you do get customers.
"This helps people trust your business and become repeat customers. If your customers are happy,
you will get great free advertising for your salon by word-of-mouth"
Focus on social media.
Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues. Facebook Ads. Similar to Adwords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead. Invest in SEO.
Search engine optimization is the process of having your website rank higher, organically, in search engines like Google. When people type in “Salon San Diego” you’d like your salon to show up, right? That’s what SEO is all about.
Create a video.
Educating through video marketing is one of the best ways to get views on websites like YouTube. You get free traffic and a chance to convert new business if the viewer loves your video content! Host a webinar. Similar to a workshop, a webinar is simply hosted online and will help educate your clients about what’s right for them.
For example, you could host a webinar about the right type of product for every hair style.
Generate local publicity.
Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon. Build joint ventures. Team up with another related business that can refer your services, as you can do the same for them. It’s a winning and mutual relationship.
Newsletters & SMS Text
In a similar vein to listservs, advertise in newsletters that are mailed or emailed to people with specific interests or who live in a particular neighborhood or local area. Some of these newsletters also post a directory on their website, providing another place to get exposure.
According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.
Text messages get read.
Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it. On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.
Choosing the most effective way to communicate is essential to the business of getting things done. Today we are inundated with messages from all different forms of communication, including email, messaging apps, snail mail, social media, telemarketing and more. The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate .
Exhibiting at Expos, Plus Promotional Products
Market to many people looking specifically for your Salon services by exhibiting at a health and wellness expo. The local Ultimate Women’s Expo, for example, brings in thousands of buyers per show, enabling you to get in front of hundreds of likely clients.
It also gives you an opportunity to demonstrate your Salon’s services and products, as well as give away promotional items. Attendees will then have something at their homes to remind them of your Salon. These shows also put out exhibitor directories with contact details and Salon details, giving people a way to find the Salon