Spa and Salon Client Retention: Customize Salon Loyalty Programs to Reward & Retain Clients

 

A good loyalty program is a great way to get clients spending more, more often. We talk thousands of salon owners every week who feel their clients don’t care about their loyalty app and firmly believe it’s not making any significant impact to the profitability of their salon.

 

"If you’re looking for real ways to create and keep up customer loyalty, consider

implementing a few of these strategies."

 

Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company. Plus, it’s up to ten times more expensive to try to attract new customers than it is to keep the ones already doing business with you.

 

Why is customer loyalty so important?

 

It is much easier and cheaper to retain a current customer than acquiring a new one. Your current customers are already knowledgeable about your business and are more likely to try new products or services through your recommendations.

 

Customers who have a bond with your Salon and Spa will provide honest feedback through direct interactions, online reviews, or surveys to help your business improve and grow.

 

Start an Opt-In Program

 

Another easy option is to set-up a simple “sign-up for offers/rewards” program. Ask customers to share their email addresses and add them to an opt-in email, and sms list – you can do this online or at the point of sale. This form of email sign-up eases the application process and spares your customer the hassle of having them download an app or share heaps of personal information.

 

In exchange, you’ll promise to send them regular communications and special offers only available to loyalty members. As mentioned above, email and sms campaigns that target loyalty members can be a great source of revenue – and, of course, are trackable.

 

Interact with your Customers

 

Whether it’s through an email newsletter, blogging,  Facebook, LinkedIn, or Twitter, use these marketing channels to interact with your customers on a more frequent basis. You can tweet your customers a “Thank you for your business” or thank them via your Facebook page for their loyalty.

 

Offer A Head Start

 

If you want to start a customer loyalty program like coffee shops use, whereby customers buy a certain number of drinks to earn a free one, consider giving them a head start. This can be as simple as giving them the first two Check-Ins with the program  for free. If you give your customers a head start on the program, they’re more likely to stick around and finish it.

 

Over Promise, Over Deliver

 

Customers remember when they’re treated well, and they remember when they’re treated poorly. In either case, they usually tell their friends and family, and that can either mean more business for you or lost business opportunities.

 

Stay Connected

 

Take the time to set up a database with contact information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.

 

Social media is another great way to communicate with your customers on an almost daily basis. Keep in mind that this works better if you limit how many of your communications are actually advertisements.

 

"Don’t forget to throw in messages that are either fun reminders or

useful information i.e. “Text Messages”

 

Consistently Share Your Loyalty Program

 

In today’s business climate, it’s impossible to stress just how important customer loyalty is. These tips will help you create loyal customers who will be happy to frequent your business for many years to come.

 

Perks For Frequency

 

One of the best—and perhaps one of the cheapest—ways to reward customer loyalty is to give extra perks to your most dependable customers. Whether it’s the ability to skip the line, special meet-and-greets, or immediate seating, customers love getting a little something extra.

 

By setting up a reward system for the most loyal, you not only encourage them to stick around, you also give an incentive for other customers to strive to reach that status.

 

Over Promise, Over Deliver

 

Customers remember when they’re treated well, and they remember when they’re treated poorly. In either case, they usually tell their friends and family, and that can either mean more business for you or lost business opportunities.

 

Create appealing referral programs

 

Referrals are a great way to expand the customer pool. Since the trust and reliability factor is already established, it is much easier to strengthen the bond with the new customer thereby improving sales and retention. Not all customers will be motivated to spread the good word. It is therefore important to devise programs that will either monetize or provide intangible benefits to the referrer.

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