Now is the time to think about picking some of the green off of that money tree. One of the best ways to do that is to use every outlet and resource at your disposal to pump up the volume on your hair salon services and treatments.
To help you with that, here are some salon spa marketing ideas for you to try this year if you’re not already implementing them:
1. Focus on social media. Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages.
Engage with fans and provide exclusive deals to those who follow you on social media avenues. Facebook Ads. Similar to Adwords, you pay when people click on your ad.
"This method can be effective if you target very specific clientele.
Facebook lets you set up specific demographics."
2. Google Adwords. This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead.
Invest in SEO. Search engine optimization is the process of having your website rank higher, organically, in search engines like Google.
i.e. When people type in “Salon San Diego” you’d like your salon to show up, right? That’s what SEO is all about.
3. Create a video. Educating through video marketing is one of the best ways to get views on websites like YouTube.
You get free traffic and a chance to convert new business if the viewer loves your video content! Host a webinar. Similar to a workshop, a webinar is simply hosted online and will help educate your clients about what’s right for them.
For example, you could host a webinar about the right type of product for every hair style.
4. Generate local publicity. Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon.
*Build joint ventures.
"Team up with another related business that can refer your services, as you can do the
same for them. It’s a winning and mutual relationship."
5. Keep up the appearance of your shop. Clients who visit a warm, inviting, professional – clean – hair salon will notice. And if they notice, they will likely tell some friends.
Your décor and level of cleanliness should all put your clientele at ease and encourage them to recommend your salon.
Sticky Tip: Remarket to old clients. Did a past client stop coming in? If they have not been in to your salon for at least 6 months, send them a flyer, email, or text to have them come back.