Pay attention to the reviews you already have.
It may sound obvious, but you can't generate good reviews (at least not legally) unless you have happy customers to write them.
"No amount of asking for user reviews or soliciting feedback will help compensate for a bad first impression," notes Jason Arango, internet marketing strategist for Think Basis, an internet marketing firm.
"Start by making sure to resolve any issues that particularly
bother your customers if you possibly can"
1. Understand and Better Serve Your Consumers – Online reviews can tell you whether you are doing a good job or what you are doing wrong and how to improve your service.
This allows you to better serve your consumers by quickly and efficiently resolving any issues consumers have, thereby creating a positive experience for the consumer that will only help your business in the future.
2. Allow Consumers to Have a Voice and Create Consumer Loyalty – Consumers who take the time to leave an online review for a business are far more likely to feel a certain loyalty to your business and keep coming back year after year.
Through the act of leaving an online review and establishing a relationship with the business, it allows your consumers to feel like they have a voice and are able to "provide feedback" in a positive and meaningful way.
3. Reviews Breed More Reviews – When a business, product or service has already received reviews online it seems to encourage other visitors to leave their own feedback. Just the appearance of a number of reviews appears to be enough to give new visitors the confidence to add their own views on that particular product or service.
"Reviews are a new form of online ‘crowd behaviour’ that psychologists
are still working on figuring out!"
Stick Tip: Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business.
The importance of online reviews for businesses is truly mind boggling; from increase of brand awareness to an overall increase of profit in the long run