Partner with Hotels which host a lot of Wedding Parties
Speak to local hotels who you know run a lot of wedding events. Become their salon of choice if they have have a bride who is wishing to have her hair done at the hotel.
Add to wedding directories wedding hairdressing is a lucrative business and very fulfilling also.
"Add your salon to one of the top wedding directory sites. mywedding.com You can also Google ‘area + wedding + directory’ to find places to add links in your local area."
We recommend you only buy Google Adwords on mobile (make sure you website looks good on a mobile phone) and this also allows you to choose to show your advert to people 5 miles away from your hair or beauty salon for instance.
*More people search now on smartphones than on desktops
Top tip for mobile…
Tip #1 Set up ads for the keyword ‘hair salons near me’ and only display to people searching 5 miles from your salon through what is called ‘Radius Targeting’ on Google Adwords
Tip #2 You can use the same technique for the broader search ‘hair salons’, which usually bidding on is not a good term, as it is too generic.
You want to attract the broadest potential client base to your salon.
Buying advertising space on different media such as newspapers, television, radio, or the web can help you increase your business. Tailor your media coverage based on your location.
"For example, it’s better to advertise in a larger local newspaper with broader circulation than in a news journal specifically written for your town."
Promote through social media.
People are increasingly getting information from social media accounts. Setting up Facebook, Instagram, and Twitter accounts can help advertise your salon and its services.
Write posts about specials or events happening in your salon. Post pictures of clients and use hashtags to increase your visibility.
Encourage client referrals.
Beauty salons rely heavily on word-of-mouth advertising!!! AGAIN… Beauty salons rely heavily on word-of-mouth advertising!!!
"Train employees how to build clientele through referrals and client relationships. Give a discount or upgrade on later visit to clients who refer a friend."
Be sure your business cards, media sites, and ads mention how clients can "friend" you on social media sites, or mobile phones. Mention the benefits of being a friend of your beauty salon and consider coupling this with sweepstakes and daily deals offered only through your social media sites.
Develop incentive programs for referrals. For example, you can run a contest for clients who refer the most new customers by rewarding them a free service of their choice.
Speed up slow days.
Take a look at your calendar and determine your least-busy days and time slots it’s easy to do with glumobilemedia appointment scheduling software. Entice clients with special promotions during these times, like discounted blowouts on Thursdays before 5 p.m. Keep customers in the loop about your new offers by sending out weekly, biweekly, or monthly emails with glumobilemedia marketing software.
"While you’re at it, let customers know when you’ve started using online scheduling tool and offer a free gift for new appointments booked through the website."