There are numerous ways for small Spas to advertise within their budgets, from traditional media to online advertisements to promotions and more. But no matter where and how you choose to advertise, you need to ensure that all the messages are consistent and followed through upon when you do get customers.
This helps people trust your business and become repeat customers. If your customers are happy, you will get great free advertising for your Spa by word-of-mouth
1. Online Advertising
Online advertising platforms allow you to advertise in the “paid ads” section of search results pages. Advertisers bid on search terms related to their business and their service area. Local Spa owners bid for people in local searching for terms like facials, massages, Spas, skin treatments and other related words.
Anyone clicking on the ad is directed to the Spa’s online portal. Online are banner ads are also available. These ads are served geographically and to people who have already shown interest in Spas and Spa services by searching or by visiting related sites.
2. Social Media
Spas also advertise via social media by creating a profile on Facebook, Twitter, YouTube and Pinterest, to name a few. Through these sites, Spa owners can promote contests, coupons and discounts, share images of the Spa and entice people to come in.
Add video tours of the Spa or post an interview with one of the masseuses talking about the benefits of massage. Most social networks also offer fee-based advertising opportunities in the form of banner ads and sponsorships within the site.
3. Newsletters & SMS Text
In a similar vein to listservs, advertise in newsletters that are mailed or emailed to people with specific interests or who live in a particular neighborhood or local area. Some of these newsletters also post a directory on their website, providing another place to get exposure.
According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.
4. Exhibiting at Expos, Plus Promotional Products
Market to many people looking specifically for your Spa services by exhibiting at a health and wellness expo. The local Ultimate Women’s Expo, for example, brings in thousands of buyers per show, enabling you to get in front of hundreds of likely clients.
It also gives you an opportunity to demonstrate your Spa’s services and products, as well as give away promotional items. Attendees will then have something at their homes to remind them of your Spa. These shows also put out exhibitor directories with contact details and Spa details, giving people a way to find the Spa
5. Text messages get read
Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it. On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.
Choosing the most effective way to communicate is essential to the business of getting things done. Today we are inundated with messages from all different forms of communication, including email, messaging apps, snail mail, social media, telemarketing and more. The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate .