"If your customers are happy, you will get great free advertising for your salon by word-of-mouth."
There are numerous ways for small Salons to advertise within their budgets, from traditional media to online advertisements to promotions and more. But no matter where and how you choose to advertise, you need to ensure that all the messages are consistent and followed through upon when you do get customers.
This helps people trust your business and become repeat customers.
1. Online Advertising
Online advertising platforms allow you to advertise in the “paid ads” section of search results pages. Advertisers bid on search terms related to their business and their service area. Local Salon owners bid for people in local searching for terms like facials, massages, Salons, skin treatments and other related words.
Anyone clicking on the ad is directed to the Salon’s online portal. Online are banner ads are also available. These ads are served geographically and to people who have already shown interest in Salons and Salon services by searching or by visiting related sites.
2. Social Media
Salons also advertise via social media by creating a profile on Facebook, Twitter, YouTube and Pinterest, to name a few. Through these sites, Salon owners can promote contests, coupons and discounts, share images of the Salon and entice people to come in. Add video tours of the Salon or post an interview with one of the masseuses talking about the benefits of massage.
Most social networks also offer fee-based advertising opportunities in the form of banner ads and sponsorship within the site.
3. Newsletters & SMS Text
In a similar vein to listservs, advertise in newsletters that are mailed or emailed to people with specific interests or who live in a particular neighborhood or local area. Some of these newsletters also post a directory on their website, providing another place to get exposure.
According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.
4. Exhibiting at Expos, Plus Promotional Products
Market to many people looking specifically for your Salon services by exhibiting at a health and wellness expo. The local Ultimate Women’s Expo, for example, brings in thousands of buyers per show, enabling you to get in front of hundreds of likely clients.
It also gives you an opportunity to demonstrate your Salon’s services and products, as well as give away promotional items. Attendees will then have something at their homes to remind them of your Salon. These shows also put out exhibitor directories with contact details and Salon details, giving people a way to find the Salon
5. Text messages get read.
Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it. On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.
Choosing the most effective way to communicate is essential to the business of getting things done. Today we are inundated with messages from all different forms of communication, including email, messaging apps, snail mail, social media, telemarketing and more.
The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate .