First and foremost, you should use the web for spa marketing. This means that your web page should be up to date with pricing and packages that you offer for your services.
In addition, there should be a way for clients to sign up for your newsletter, birthday club for freebies and a frequent users club, as well. Just do not forget to send out a newsletter with tips, tricks, and coupons. It does not hurt to have a way for people to purchase gift certificates on your site, as well Spa Marketing Ideas
#1 Focus on social media.
Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues.
#2 Invest in SEO.
Search engine optimization is the process of having your website rank higher, organically, in search engines like Google. When people type in “Salon NYC” you’d like your salon to show up, right? That’s what SEO is all about. Spa Marketing Ideas
#3 Google Adwords.
This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead.
#4 Facebook Ads.
Similar to Adwords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
#5 Adroll Retargeting.
Not all your advertising money from Google Adwords and Facebook Ads is going to convert. Adroll lets you remarket to those clients who didn’t convert to a sale the first time.
They’ll see your ad again when they browse other websites, and may come back to your website by being marketed to again.
#6 Build local partnerships.
Team up with another related business that can refer your services, as you can do the same for them. It’s a winning and mutual relationship.
#7 Generate local publicity.
Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon.
Once your website is optimized, you can then move on to improving both your page on Yelp and your Facebook page, as well. Both pages should include pictures of your spa, the telephone number, and the address. You can also include incentives on your Facebook page so that those that like your page get a discount when they come to the spa.
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