It’s raining, cold and dreary. People are wandering the streets looking for somewhere to warm up, relax, unwind and indulge. So what are you doing to entice them through the doors into your warm and cosy spa
In an increasingly crowded day spa market, your business needs to stand out to survive and grow. And marketing is the best way to achieve this. You don’t need to have a big advertising budget to market effectively. By putting resources to good use, knowing your aims and your target audience, you can get your existing and potential customers all warm and fuzzy and drive sales.
1. Google Adwords
Let’s say you’re a stylist in a new town. You just opened and you don’t have much of a clientele yet. You’ve got the skills, but not the rep. You need to get the word out, fast.
You know that every single day, people go online looking for a new stylist. Someone who does what you do, where you are now doing it. You need those wandering eyeballs to come to rest on your salon website. And you need them to do that sooner rather than later.
Pay Per Click Marketing has the advantage of being fast to implement and fast to see if your campaign will yield results. Getting a campaign up and live can happen in a matter of hours from keyword research to live ads.
2. Social Media
Social media sites are a great place to start getting your name out there for little or no cost. Share carefully selected snippets on social media sites to create a buzz around your day spa. A Facebook page can be used to promote new products, services and milestones while Twitter is a great way to get involved with business communities and potential customers.
"Don’t be shy to sing your spa’s praises!"
Post special discounts and exclusive offers to your social media followers. It’s also a great place to establish yourself as the expert in your field with tips and advice on health and relaxation.
Use a tablet in your waiting area to get people to ‘like’ your Facebook page or ‘follow’ you on Twitter, even sign up to your e-newsletter. This will create an audience for you to target directly with new campaigns and promotions.
3. Keep In Touch
It costs a lot less to retain an existing customer than to acquire a new one. Identify clients who hadn’t visited the spa in over six months and create an email or text marketing campaign offering them an incentive (such as a half-price treatment) to make an appointment.
Direct emails or a text message marketing is a low cost way to lure them back. It also gives you the opportunity to introduce any new services you have introduced since their last visit. Personalize the emails or postcards with the client’s first name and date of their last visit.