Here are 3 tips for you to consider if you are sincerely interested in having a Salon or Spa that is notable for its customer loyalty and referrals. These tried-and-true tactics with interpersonal strategies can deepen relationships with customers, establish greater levels of trust, and build stronger customer loyalty.
1. Tap Into What Customers Want
To appeal to a customer's needs or desires, you must first understand their motivations, values, and priorities. Each customer has unique needs and wants. i.e. “Cut, Color, and Nails” Throw in a FREE upgrade to another treatment they can try next time. Leave your customer wanting more, and left with a memorable service.
Being tuned in to what customers want and being sensitive to their evolving needs will help you become more resourceful and innovative over time. That is an excellent way to set yourself apart from other Salons or Spa and help you build memorable, lasting customer relationships.
2. Stay Connected
Take the time to set up a database with contact information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.
Social media is another great way to communicate with your customers on an almost daily basis. Keep in mind that this works better if you limit how many of your communications are actually advertisements.
Don’t forget to throw in messages that are either fun reminders or useful information i.e. “Text Messages”
3. Perks For Frequency
One of the best—and perhaps one of the cheapest—ways to reward customer loyalty is to give extra perks to your most dependable customers. Whether it’s the ability to skip the line, special meet-and-greets, or immediate seating, customers love getting a little something extra.
By setting up a reward system for the most loyal, you not only encourage them to stick around, you also give an incentive for other customers to strive to reach that status
In today’s business climate, it’s impossible to stress just how important customer loyalty is. These tips will help you create loyal customers who will be happy to frequent your business for many years to come.