Before you think about this Devote a day to prospecting. All the individuals who opened your marketing email, commented on your blog, or interacted with you on LinkedIn…send them a personal message. They will appreciate the special attention.
Learn from the best. Follow successful industry leaders and try to procure their skills and accomplishments. They must be doing some things right that you can put to use at your salon.
1. Send appointment confirmations.
Sending a confirmation to your client as a reminder can avoid several missed appointments. Send thank you e-mails. Set up your salon software to send out a thank you e-mail at the end of the day or the end of the week, or even immediately following a client’s visit to the salon.
2. Last minute appointments.
Is your schedule not completely full for some AM spots? Fill in the gaps by sending out e-mails for discounted appointments. Event based text marketing. Is it someone’s birthday? Maybe an anniversary? Use your salon software to send a specialized ‘happy’ text message.
3. Timed reminders.
Is your client due back in to book their next color treatment after 5 weeks? Send them a reminder. What about clients who haven’t been in to your salons in 3 months? Send them a ‘we miss you’ incentive. SMS messaging. Have your salon software send clients a text message with your daily or weekly promotion. This is underrated and can be really effective. Just collect the client’s phone number and send a special offer.
4. Create a loyalty program.
Give clients points for trying out a new service or referring another guest. The points can be converted to cash. It’ll keep the clients coming back! Send out a survey. Do you want an easy way to get some feedback? Send out all your guests for the day or the week a survey request to see how your salon is doing.
Sticky Tip: Give away freebies. The truth is that people love free stuff. Give away key chains, coffee mugs, or other promotional products and your new or current clients will love you!