You could literally ask your client for a few minutes of their time and interview them. Ask them what they would have liked better during their visit. This will help you keep them coming back and even refer you when they see how much you care!
The truth is that people love free stuff. Give away key chains, coffee mugs, or other promotional products and your new or current clients will love you!
1. Focus on social media. Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues. Facebook Ads. Similar to Adwords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
2. Google Adwords. This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead. Invest in SEO. Search engine optimization is the process of having your website rank higher, organically, in search engines like Google. When people type in “Salon San Diego” you’d like your salon to show up, right? That’s what SEO is all about.
3. Create a video. Educating through video marketing is one of the best ways to get views on websites like YouTube. You get free traffic and a chance to convert new business if the viewer loves your video content! Host a webinar. Similar to a workshop, a webinar is simply hosted online and will help educate your clients about what’s right for them. For example, you could host a webinar about the right type of product for every hair style.
4. Generate local publicity. Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon. Build joint ventures. Team up with another related business that can refer your services, as you can do the same for them. It’s a winning and mutual relationship.
5. Buy TV advertising. If your salon is big enough and your budget allows, take a TV spot that’ll air on your local community channel. Do your research before spending big money on this though. Get on the radio. The best way to do this is via an interview. Have the radio interview you or have people calling in with questions. It’ll spread the word about your salon!
Send a tangible thank you. This one may be over the top, but you can purchase a cake from a bakery and send it to your client’s office. Scatter your business cards are the box. Boy, will they love you!
Sticky Tip: Remarket to old clients. Did a past client stop coming in? If they have not been in to your salon for at least 6 months, send them a flyer, email, or text to have them come back.