Salon Spa Marketing Ideas: 5 Facts About Text Message Marketing That Will Impress Your Customers

 

Text messaging can be done at any place and at any time if you want to chat with your relatives and friends. You can also save your time and the message will be pleasing when the text message language uses abbreviated code in the SMS. It provides you an excellent opportunity to state your thoughts in public concerned matters.

 

You can also win numerous contests by sending SMS and using SMS. Spontaneity is another remarkable aspect of SMS. It connects the people in a greater speed and it surpasses the big oceans and seas to reach the target within seconds.

 

1. Get Personal

 

This may change in the next 5-10 years, but for now text messaging is a personal and intimate form of communication because we are only used to sharing our mobile phone number with friends and family. Customers welcome businesses into this area of their lives due to the special nature of the relationship that they have with “my salon” or “my spa”

 

2. Relevant

 

If you operate or sell at multiple services, you must have different text message lists for each service so you can be confident in your timing and that you are providing relevant information for each customer. If a customer starts getting messages about services they do not want, they will quickly unsubscribe.

 

3. Photo Included

 

Photos immediately connect customers to what is going on at the business, so don’t miss the chance to attach a photo with your text message.

 

4. Direct Deals

 

If it makes sense, consider offering a special deal within your text message. For example, “Hi from Cuties Salon! Mention you are a Cutie and get $15 off treatment!” This moves product and also gives customers another added benefit to join your text message list.

 

5. Text messaging is Immediate.

 

According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.

 

Text messaging is personal and everywhere. 98% of all U.S. citizens have their mobile device within reach 24/7 (source: Morgan Stanley).  More than two out of five of you have even slept with your phone! Plus, almost all mobile phones today are SMS-enabled, which means most everyone can receive text messages.

 

TIP: Text messaging is download-free.

 

Text messaging doesn’t require a smart phone and there is no need to download anything, unlike all messaging apps.

 

Thinking about QR codes? Think again. Instead of hunting around for a barcode scanner, you just need to text a keyword to a shared short code (like 55678) to get an automatic text reply with a link to your website, download page, menu, or form – wherever you want traffic to land.

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