Often it’s down to the marketing and managing expectations. You can’t expect clients to remember – it’s the job of everybody on the team to ensure as many people as possible are using the salon’s loyalty program and that each and every client understands the benefits of partaking in it.
Set Up Profiles on Multiple Review Sites
Consider all the sites that are relevant to your business: Yelp, Angie’s List, Google Local, Yahoo Local, LinkedIn, TripAdvisor, and CitySearch. Even if you don’t think you are in a review-driven industry
Want to know the best way to increase the number of reviews for your business? Just ask. Your customers understand how important reviews are to your business, and as long as you provide an excellent product or service, they won’t be annoyed if you ask for a review. Don’t wait too long: customers are more likely to give you feedback right away.
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice.
Sometimes even your most satisfied customers need some extra incentive to take time out of their busy schedule to write a review. Offering a small incentive is a good way to show your appreciation. You just need to make sure your offer is for writing a review, and not for writing a good review.
Monthly giveaways, where you choose one reviewer at random, are effective ways to encourage reviews, and there’s no semblance of a transaction where you are paying for a review.
Make It Seemless
Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. Put direct links to your review profiles in multiple places; for example, a follow-up email, newsletter, and your website. Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print out for your store.
TIP: When facing negative reviews, respond publicly with a courteous, professional tone. Start with an apology, then correct any factual inaccuracies. Close with an offer to correct mistakes or otherwise work with the customer, when appropriate.
Demonstrate to your potential customers that you’ll do whatever you can to meet their needs.