A good loyalty program is a great way to get clients spending more, more often. We talk thousands of salon owners every week who feel their clients don’t care about their loyalty app and firmly believe it’s not making any significant impact to the profitability of their salon.
Often it’s down to the marketing and managing expectations. You can’t expect clients to remember – it’s the job of everybody on the team to ensure as many people as possible are using the salon’s loyalty program and that each and every client understands the benefits of partaking in it.
1. Stay Connected
Take the time to set up a database with contact information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.
Social media is another great way to communicate with your customers on an almost daily basis. Keep in mind that this works better if you limit how many of your communications are actually advertisements.
Don’t forget to throw in messages that are either fun reminders or useful information i.e. “Text Messages”
2. Perks For Frequency
One of the best—and perhaps one of the cheapest—ways to reward customer loyalty is to give extra perks to your most dependable customers. Whether it’s the ability to skip the line, special meet-and-greets, or immediate seating, customers love getting a little something extra.
By setting up a reward system for the most loyal, you not only encourage them to stick around, you also give an incentive for other customers to strive to reach that status.
3. Consistently Share Your Loyalty Program
In today’s business climate, it’s impossible to stress just how important customer loyalty is. These tips will help you create loyal customers who will be happy to frequent your business for many years to come.
Sticky Tip: Don’t Depend On Technology… Be Human.
Even in our technologically advanced society filled with text messages and emails, we still want the ability to interact with other human beings. Everyone can relate to the frustration of feeling stuck in an endless loop of automated prompts until we bang on the phone keys in hopes of reaching a real human.
This is why it’s important to keep in mind that while automated phone systems may save money, highly trained customer service representatives build loyalty.
A salon loyalty program is about rewarding clients yes to increase spend, but that doesn’t mean it has to be limited to loyalty. We encourage every salon owner to ask new clients ‘Where did you hear about us?’. If they have heard about your salon through an existing client, then check if that client has your loyalty app .
If they have, add points and send them a text message saying ‘Thank you for referring Susan. We’ve added points to your salon loyalty app as a thank you’.