Even though social media and Internet advertising seem to be all the rage these days, traditional advertising tools still have relevance. For hair salons, in particular, local advertising through the local paper, radio stations or even cable television programming can target local audiences that are likely to be interested in your services.
A mix of advertising represents the best opportunity to generate awareness and preferences for what you have to offer.
1. Start a Blog, Vlog, or E-Book
Nothing works better in online marketing than becoming a resource of targeted information. As a hair stylist, you can probably easily think of products you can review, or tough braids that you can write tutorials on. They don't need to be New Yorker length feature articles – 500 words will do just fine. These articles can boost your visibility in search engines and give you a whole lot more to share and talk about on social media.
2. Offer your own “daily deal”
On your website, Facebook and other social media accounts, offer one deal a day for one of your services. Local customers may very well subscribe to your feeds just to stay informed of when you have a deal that meets their need. This way, you get the customers and you don't have to give up all your profits to one of those other daily deal sites.
Throw away your business cards.
3. Partner with Local Photographers
Photographers are always in need of makeup artists and stylists for their shoots. In addition to often being paid for their on-site services, stylists get credit along with the photographer for any published photographs.
4. Try Text Message Marketing
Sending the occasional text message to your clients can have a big boost in bookings. Reminders for their 6-week follow up or for special promotions is only recommended for regular customer though, as very old clients may have already found a new hairdresser and may feel uncomfortable asking you to stop messaging them.
5. Focus on Social Media
Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues.
What are some tips you can offer your Salon Spa friends?