The key to success for a hair salon business is to have a full appointment book and regular repeat customers. A busy salon with the right pricing strategy will thrive, and robust marketing strategies will continue to feed your sales funnel over time.
If you're struggling to expand or have gaps in your day, then an up to date marketing plan can help.
Below are 3 tips you can immediately use to reach customers rapidly
1. Where are your customers looking?
All those people walking around outside, they’re staring down at their phones. Someone is probably walking right past your salon door…the smell of floral shampoo wafting up their nose…but they are too busy searching for salons online to notice. It’s a good idea to get your location ONLINE, since a whopping 94% of customers search the Internet before hitting the pavement.
There are a handful of great services that ensure your location will be discovered by potential customers in your area. Some are free groupon, Yelp, local directories like Yellow Pages and Google Business.
There are also great low-cost location-based marketing tools to help you attract local customers, with tools such as location based targeting, so people in the area get notified of any specials or promos you may have.
2. Local partnerships
Photo studios and gyms are your friends and most are open to cross-promotions. Print out some hair removal promos during the summer, just for the gym folks, in exchange for keeping their special promo on your front desk. Offer to model some of your work to the local photo studio, who might need them for their portfolio— in exchange for being able to use some of the images on your marketing materials, website, or social media platforms.
3. Numbers & Emails are Critical
For long term repeat business, get each customer’s phone number and email address before they walk out, PERIOD!!! Along with their birthday (year not required!). These will be used for email marketing and text message campaigns, and will go a long way toward building a loyal clientele.
SMS or Text Message Marketing is underrated, especially because it is so effective! The idea is to send hair or nail promotions directly to your customers’ cell phones, where they have a 99% chance of being seen. Use SMS marketing for occasional promotions, such as Birthday specials, where you customer is more likely to be receptive to getting a % off coupon, along with a personalized birthday wish.
Email Marketing is likewise great for deals and promotions, and for building loyalty, since most people check their email every single day. Emails can be used to send regular specials, promotions or even a newsletter. The trick to managing great SMS and email marketing campaigns is to use automation tools that send personalized emails or texts to the right clients at the right time, while requiring very little work on your end. A good loyalty platform should offer the tools to automate your campaigns, so you can focus on working your hair
In the end...
Salons and Spa businesses rely on repeat customers for the bulk of their business, so it’s a no-brainer to reward customers for their loyalty. Punch cards are super effective, since most clients will immediately see the value in a ‘buy 5 get 1 free’ type deal.