The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services.
The way you treat those first-time customers affects whether you'll get their return business the next time they need a cut, color or spa service. Work on building your image and providing top-notch salon services to build and maintain your client base.
1. Rebook your clients.
During the cut, give recommendations about how frequently your client should come back for maintenance. If the client is getting a particularly short cut that will grow out quickly or a hair color that will fade or show roots within a few weeks, give the client a time frame; that will encourage clients to return.
2. Promote your special skills to existing clients.
If you are trained in a particular treatment, such as hair straightening or color, tell your clients. You can either recommend the treatment to the client or ask them to refer you to others they know who might be interested in what is unique about your practice.
3. Establish an email or text list and keep in touch.
Ask existing clients if you can add them to your email or text list, and encourage them to pass on your information to others. Send out periodic news of salon specials and discounts. Offer a percentage off promotion to anyone who brings in the email or text so you can keep them signed up--and coming back.
4. Look the part.
As a hair stylist, you're selling beautiful hair. Part of marketing yourself as a stylist is to demonstrate you care about your own look. Always arrive at work with a fashionable cut that suits you. Since hair is part of an overall aesthetic, wear flattering clothes that make clients take notice.
Being a Salon and Spa owner isn't as simple as showing up to cut hair. You'll discover marketing yourself and your services is as important as giving customers a great look. Keeping clients happy and encouraging them to get the word out are a few key aspects to building a client base. With diligent attention, you can make sure your appointments are fully booked.