Once your Yelp profile has been optimized, businesses need to engage with the people leaving reviews, and that includes negative reviews too! People trust reviews, even online ones. 79% of people trust online reviews as much as personal recommendations and 44% of customers base their decision after reading a review.
It’s key to thank positive reviews and encourage them to come back; while it’s equally important to respond to negative reviews.
Here are 3 Yelp Tips To Ensure Your Success!
1. Use Yelp Deals
Take advantage of Yelp Deals by creating a special offer that’s featured on your Yelp business page. There’s no upfront cost to you, though Yelp retains a percentage of every deal claimed. You can also make gift certificates available through Yelp, as well as creating Check-In Offers for mobile users who check in to your location on the Yelp app.
More and more shoppers look to online reviews as they research businesses and make purchase decisions. Take control of your reputation and direct positive attention to your business by meeting your customers where they gather to share their opinions.
2. Maximize Your Profile
New customers want detailed, accurate information before they call or visit your business. Once you find and claim your Yelp business page, fill in the basics: hours, location, address and contact information. Sure, it’s a basic step, but there’s no quicker way to kill enthusiasm than with a blank profile.
Next, add photos of your location and your products. Showcase your best. Write a warm welcome with a little bit of history about your business for the “About This Business” section. You can even include a description of your specialties, or mention what customers love most about your business.
3. Respond to Reviews
Respond to all the reviews you receive. A simple “thank you” response to positive reviews shows Yelp visitors that you appreciate your customers.
When facing negative reviews, respond publicly with a courteous, professional tone. Start with an apology, then correct any factual inaccuracies. Close with an offer to correct mistakes or otherwise work with the customer, when appropriate. Demonstrate to your potential customers that you’ll do whatever you can to meet their needs.
It’s critical to remember that the people leaving reviews are real people and often vocal and opinionated. Acknowledge the negative post and the issue they describe and ask the person to contact you offline. Be very polite and be sure to use proper grammar. If the person has a legitimate gripe, address the comment and provide a path to resolution offline. The last thing you want to do is go back and forth in front of the entire online world.