Salon Spa Booking Software: 3 Requirements You Must Know For Online Booking Success


1. Does Your Booking Software Increase Bookings?


An online booking system leads to more sales.  Without one you can be like a leaky pipe, where small drips of water are constantly being lost.  At first this doesn’t seem like a big deal.  The trouble is that a consistent small drip from a number of places can create huge loss over time.  This is the same with bookings.  When you consider that 39% of travel bookings are made outside normal office hours and that only 1 in 3 people leave a voicemail when they ring, there is a huge potential for lost bookings.


Let’s consider the Salon Spa Booking Software a little further…


Every day you receive emails about your tours, this requires you to get back to the customer often with long delays between each email. Naturally some drop off and you don’t hear back from them.  This is normal, right?  Wrong!


These customers may have been impatient and wanted to secure a booking, they too are stuck for time and may have simply booked another service.  That’s a lost booking that was yours for the taking and like the leaky pipe over the course of a year this can be very expensive.  


Say you get 10 leads per day and only 4 actually end up booking, even if 2 of those lost – booked with someone else – that’s 730 lost bookings per year! That’s a lot of cash.


The cold hard facts are that an online booking system can help reduce staffing costs by 20-30%, depending on your size of business and increase efficiency by more than 50%.  That means that even if it’s just YOU, you’re saving a truckload of time, which could free you up to spend more time marketing or just put the feet up.


2. Minimized your workload?


If you are not using an online booking system today, then you may still be processing all your bookings manually. A good online booking system will handle all the aspects of the booking. It must, at a minimum, do the following:


Automatically ensure that salon spa online bookings can only be received when you have availability:


  • Get ALL the information required during the booking process so you don’t have to waste time asking for more information

  • Send out an automated email to the booking party as a confirmation of the booking

  • Automatically update your availability when the booking has been processed


A good Salon Spa Online booking system will do all this.


Also make sure your booking system doesn't just handle the online bookings, but handles email, phone and walk-in bookings as well.


3. All your customer data in a structured system


If you use a good online booking system which also handles the walk-in, email and phone bookings, then you will have all your previous customers data in a structured system. This is important today as it allows you to market yourself to your previous customers.


This customer list is often one of your best-valued resources in a business, and you want this data both accessible and structured.


The Internet is here to stay, and many businesses have made their first leap to the Internet with a web site, and many are now moving forwards using the Internet, not only as an advertising and promotion platform, but as an active business platform.

The great thing about the Internet is that it can be used as the great equalizer for small and mid-sized businesses.You may have asked yourself why so many small businesses are so interested in getting an online reservation system on their web site.

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