Let’s admit it, we all receive marketing SMS regularly, but have we analysed the benefits of SMS marketing? What about flyers, ads in the local newspaper, ads on the local radio station? Why use SMS for marketing and why do we receive so many of them? The key question is why we receive so many marketing.
The answer is simple: the benefits of SMS marketing over any other form are cost AND return on investment. There has never been a better or more effective way of marketing than via SMS.
1. Open Rates:
98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database – choose SMS every time.
2. Low Cost and High ROI:
Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. SMS marketing on the other hand has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods.
3. Highly Targeted:
The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible. As bulk SMS marketing is permission based everyone who receives a message will -
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.
These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a SMS service is the perfect way to market to existing customers.
4. Keeping in touch with your customers
SMS marketing or bulk SMS messaging has proven so popular amongst retailers and small business owners because the service allows them to stay in touch with their customers, and send personalised text messages instantly. You will be able to promote a new product launch, advertise a new service, or inform your customers of a discount or promotion you are running.
Own a hair salon? Advertise the store’s new extended opening hours through SMS marketing.
In charge of a small toy store? Keep your customers informed about your most sought-after products by sending a text. The possibilities are endless.
5. More cost-effective than other marketing campaigns
SMS marketing is both easy to set up, and cost-effective. Incorporating bulk SMS messaging into the marketing campaign of your business can cost significantly less than other more traditional forms of communication, such as radio or television advertising, newsletters, or a direct mail campaign. Create a direct and effective contact channel with SMS marketing; you can reach up to 100,000 customers by text, providing your recipients with a clear and concise promotional message in as little as 160 characters.
With mobile marketing, you can reach a wider demographic of people in a shorter time, allowing you to send bulk SMS messages to thousands of people advertising your product or service.