Starting your own business takes guts and tenacity. But getting started is just the beginning. To be successful, it’s important to attract new clients and establish yourself as a go-to salon. Marketing is an integral part of your continued success. We’re all familiar with basic marketing tactics because we experience them every single day. From magazine ads to billboards to promote Facebook posts, marketing is everywhere. While these channels are no-doubt effective, there are a lot of out-of-the-box ways to market your salon.
Picture this. You’re a hair stylist with a box full of tools made specifically to snatch up hair stylist clients. One specific tool has been proven to work time and time again. Why then would you simply decide, “I don’t like it, I’m not using it and you can’t make me.”
What kind of goofiness it that? Cheddar is cheddar. And if you’ve got unencumbered access to a system that will help you get more cheddar for your small salon or that chair you’re so proudly standing behind, why wouldn’t you use it?
Here are 7 ideas to get you started.
1. Develop a relationship.
Developing a long term relationship with a client will undeniably help make a connection and win you a ‘lifetime’ guest who will also recommend your product.
2. Carry exclusive products.
A great way to differentiate yourself from the competition is to carry products other salons don’t and are only distributed to salons. It will keep clients coming back.
3. Set up a selfie station with your salon’s hashtag.
Set up a mirror in front of your chair, so clients can take a selfie and post it to social media.
4. Be price savvy.
Price your services and products too low, and you’ll lose money. Price them too high, and you’ll lose clients. Be concise about your pricing. Offer 20% discount for friends and family (great way to market within the salon itself).
5. Offer a higher level of treatment.
Offer scalp massage as an upgrade. A salon owner previously told us he made more tips from this little add-on service than stylists were making from their core service.
6. Throw a contest.
Let all your clients and their friends know that you are running a contest, where you’ll award the customer who sends the most referrals your way. The choice of the gift is yours.
7. Ask for referrals from satisfied clients.
Word of mouth advertising is huge! And now there are tools out there to get your word out from your customer phone!
Stick Tip: Get involved with the community.
Being involved in your community can bring a sense of satisfaction to the work you do. How many people in your community know about your salon and what you do? Get the word out there!
But despite the many systems, plans and innovative ideas being pushed your way, your website is still the most cost effective tool for hair salon marketing. It’s one of those advertising ideas that continues to stand the test of time.
Unfortunately, the thought of using articles for advertising is a non-starter for the average stylist or small salon owner. That’s a lot of missed opportunity because most larger salons have the same attitude. There’s no easier way to promote yourself and compete with the big boys than to be where they’re not, doing what they won’t.