There are many factors to running a successful salon spa franchise. Software, when used properly, can be a huge one – making it possible to streamline operations, incentivise staff and customers, and free up time for other things.
When an owner or general manager fully utilise such software, salon bookings increase, customer satisfaction goes up, staff morale goes up and overhead goes down. There are many ways that spa and salon software can increase productivity and lower operating costs.
1. Access 24/7 to receive reservations
Many customers surf the Internet outside of business hours and they are more likely to make reservations on the spot that trying to remember to call back the next day.
Statistics show that more and more bookings today are made during the evening at home online. The reasons for this are two fold. Firstly, many companies now monitor and control Internet access in the workplace, and secondly, nearly every home today has an Internet connection and a PC or laptop.
An Online booking system allows you to receive booking 24 hours a day; therefore, your booking service is always open.
2. Commission Free
Whether you are paying for direct advertising, or paying a commission for bookings through booking portals, in either case, you are paying a portion of your income to these sources. If you have an online booking system on your own website, you have then cut out the middleman.
Another important point when using commissioned portals is that your business is promoting them as much as they are promoting you, and with the Internet, you might as well just focus on promoting your own business.
3. Amazing customer service
When we speak about online bookings here, we are not talking about a contact form. A contact form does not provide your customers with a clear view of your availability. A contact form does not allow your customers to book directly and pay and get confirmed automatically.
A proper online booking system must, at the least be able to perform these two tasks as they are core to providing good customer service.
4. Minimize your workload
If you are not using an online booking system today, then you may still be processing all your bookings manually. A good online booking system will handle all the aspects of the booking. It must, at a minimum, do the following:
Automatically ensure that bookings can only be received when you have availability
Get ALL the information required during the booking process so you dont have to waste time asking for more information
Send out an automated email, text, or call to the booking party as a confirmation of the booking
Automatically update your availability when the booking has been processed
A good booking system will do all this.
Also make sure your booking system doesnt just handle the online bookings, but handles email, phone and walk-in bookings as well.
5. All your customer data in a structured system
If you use a good online booking system which also handles the walk-in, email and phone bookings, then you will have all your previous customers data in a structured system. This is important today as it allows you to market yourself to your previous customers.
This customer list is often one of your best-valued resources in a business, and you want this data both accessible and structured.
The Internet is here to stay, and many businesses have made their first leap to the Internet with a web site, and many are now moving forwards using the Internet, not only as an advertising and promotion platform, but as an active business platform.
The great thing about the Internet is that it can be used as the great equalizer for small and mid-sized businesses.You may have asked yourself why so many small businesses are so interested in getting an online reservation system on their web site.