Salon Spa Software: 7 Tips To Maximize Your Online Booking Software

One of the most important things is that salons need to be part of their community and contribute to it


All of these 7 ideas are either free ideas or low-cost solutions to drive footfall, referral or loyalty.


1. Send a Customer Satisfaction Survey


Customer feedback is key to business success….. it allows you to improve.


Why not send a survey to those customers who have had an appointment asking for their feedback.


2. Create a Loyalty Program


Your main objective as a salon owner or manager is to win, convert and retain customers. We know most customers are highly loyal to their hairstylist, so some salons don’t need a loyalty program.


Look at a loyalty scheme in another way Don’t discount core product…ie the hair cut


But offer visits which can be redeemed against retail products.


3. Ensure your Staff are Marketeers


Make sure your teams are posting photos of their haircuts on their Facebook and Instagram profiles….but remind them to tag the salon and the people (always ask permission) when posting. If they tag the people, they photos will show up on the customers’ friends feed.

but remind them to tag the salon and the people (always ask permission) when posting.


If they tag the people, they photos will show up on the customers’ friends feed.


If they tag the people, they photos will show up on the customers’ friends feed.


4. Create your Own Brand Products


If you are running a bigger salon or have multiple locations; producing your own product range could be a viable option for you and allows you to improve margins and improve your brand awareness.


Your salon must have a good reputation and loyal customer base to support an own brand product range.


5. SMS Appointment Reminders


Stop losing business through no-shows. Invest in appointment reminder SMS to ensure that customer are reminded of their appointment.


This is essential if customers are on automated recurring appointments.


6. Customer Referral Program


Often called a ‘refer-a-friend’, these programs can work well for those with a small marketing budget, but make sure you don’t lose money on them as it can be quite easy sometimes to get lost in everything by not working out how much profit you will make from a customer over the lifetime of them being a client (called Lifetime Value or LTV for short).


Why not give you customers referral cards to allow them to introduce their friends to your salon, barbers or spa.


The more they introduce people the more discount they can get on products…remember don’t discount your core product.


7. Add Online Booking


This is one of the biggest impacts you can make on customer experience and a big salon idea that many salons miss.


Online salon appointment booking is becoming more and more common and customers are beginning to expect it.


Don’t miss potential bookings…


If you have a receptionist they should be focusing on customer experience not answering telephone calls and ignoring people waiting.


Sticky Tip: Create Your Salon Community  


When salon owners think about freshening their salon, they often only look for salon interior decoration ideas but your locations window is what people see when they walk by day after day and your biggest promotion tool to the outside world…..


Get rid of the clutter, the discount signs etc and keep it fresh and simply like an interior should be.


Don’t forget to talk to product suppliers as many of them will provide free merchandising tools for your salon windows,




they might also fund some work if they are going to get some marketing out of it.


But whatever you…


Remember to change regularly to keep it fresh

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