The way businesses communicate with customers is constantly evolving. In just 100 years, we’ve gone from using door to door salesmen, to mass mail, to email, and now, we communicate via text message.
Now’s a great time to evaluate text message marketing for your business.
A good place to start is with these seven benefits of text message marketing:
1. SMS to Old Customers
Getting footfall in the first place is difficult, so make sure you market to old customers effectively.
Why not send an SMS to those customers who not come to your salon for 90 days with an offer.
2. It’s Direct and Provides Instant Contact
SMS has a read rate of 97% within just 3 minutes of delivery. It satisfies the customer’s need for immediate gratification, and typically generates an ROI much greater than mail or social media platforms.
3. Keep it Short
Keywords keeps things simple and make it possible for clients to respond quickly. The BEST thing about using keywords in any offline setting is that people have their mobile phone with them constantly.
This means it’s easy to respond to your ad when they are not on their computer: in a store, from a billboard, TV or radio ad, even a podcast. It also gives you the opportunity to measure your ads’ effectiveness.
4. SMS Integrates Easily with Other Marketing Channels
SMS can stand alone, but it’s better when used in tandem with other media, such as email and direct mail. That’s because SMS can be used to remind customers to do something when timing is important.
5. Text Message Marketing is a Versatile Tool
It can help you trim excess operations, smoothing out wrinkles in everything from shipping to customer service, plus it can make potential customers more receptive to the products and services you offer.
6. Highly Targeted
The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible. As SMS marketing is permission based everyone who receives a message will -
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.
These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a SMS service is the perfect way to market to existing customers.
7. Get front and center
Your goal is to get your brand name in front of the customer immediately. Any SMS campaign that doesn't state your brand up-front or, worse still, has no branding whatsoever will significantly impact on your open rates – and not in a good way. Remember, ongoing conversations are built on context, so know your target audience and find ways to speak directly to them.
Sticky Tip: Speed and Flexibility
All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in SMS marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes.
This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries.