Who doesn’t text these days? Text Marketing has become a ubiquitous form of communication. Your friends and family text you. Your colleagues text you. And now, think of the texts you’re getting from businesses.
A bank texts you to confirm a deposit. An accommodations company texts you to let you know about an incoming reservation request. And an ecommerce company you do business with online texts you a code to authenticate you are who you say you are.
Why are so many businesses using text these days? The answer is simple. Businesses need a reliable, universal way of communicating with their customers around the globe, and text fits that bill. Add to that, most people carry their phones with them everywhere. Many people even sleep with their phones.
"Here are 7 key takeaways to drive explosive growth with the power of text message marketing"
1. Get personal
This may change in the next 5-10 years, but for now text messaging is a personal and intimate form of communication because we are only used to sharing our mobile phone number with friends and family. Customers welcome businesses into this area of their lives due to the special nature of the relationship that they have with “my salon” or “my spa”
2. Be Relevant
If you operate or sell at multiple services, you must have different text message lists for each service so you can be confident in your timing and that you are providing relevant information for each customer. If a customer starts getting messages about services they do not want, they will quickly unsubscribe.
3. Schedule texts advantageously
Text messages are read very quickly after delivery, usually within 3 minutes, so send your text message at the exact moment when a customer is deciding to come to the business or not. Recommended after 10 am to and no later than 6:30 pm.
For Saturday, you may need to be more careful because of tip #1. You should choose between sending the message at 8am (no earlier!) or the night before — ask your customers or test it both ways and see what works better.
4. Don’t send too often
With the great power of text message marketing, comes great responsibility. Text messages interrupt your customer which is great for getting them to come to your business, but if you send messages too often, customers will get annoyed and unsubscribe.
Recommended one text message per week.
5. Include a photo
Photos immediately connect customers to what is going on at the business, so don’t miss the chance to attach a photo with your text message.
6. Don’t forget to send your message!
Your customers will start to depend on your message coming at the same time each week, so don’t forget to send it! With glumobilemedia, we send a reminder text message 2 hours before the business opens if a message has not been scheduled ahead of time — then you simply reply with your message and we’ll schedule it to go out.
7. Offer a special deal
If it makes sense, consider offering a special deal within your text message. For example, “Hi from Cuties Salon! Mention you are a Cutie and get $15 off treatment!” This moves product and also gives customers another added benefit to join your text message list.
Key Takeaway: Remember this is only one part of an overall marketing strategy
Text messaging does not replace the other marketing you are doing like social media and email. It is the last mile to getting someone down to the market. It is the last step in making sure customers carve out time in their day and make coming to the market a priority.