Everyone loves to look their very best and no service helps to achieve the perfect look better than a hair salon does. The only problem that salons sometimes face is that they are considered a premium service, so the costs are eliminated from a budget if times for a customer get tight.
Is there a way a hair salon can market their services to new clientele so that they can have a consistent level of income streaming through the door?
For many hair salons, the end results are what provide the best marketing tools of all. When people know they look good, then their confidence levels soar and they’re able to do great things! If you help others accomplish their goals because you’re making their hair look fantastic, then the word of mouth marketing you’ll receive is priceless.
Set up a temporary kiosk in the mall or at a community event and offering free haircuts to the public. Focus on making a good impression on anyone who takes advantage of the offer, and use your most talented stylists for the promotion. Give flyers or get phone numbers to participants and passers-by.
Doing exhibitions can stimulate word of mouth advertising, as participants will likely show off their new haircut, tell the story of receiving it for free at the exhibition and share your company's information with others.
2. Local Advertising
Place advertisements in local outlets, such as local newspapers, community magazines and local television and radio stations. If your services are tailored to a specific market segment, be selective in the outlets that you choose.
If you own a high-end, full-service salon, for example, it may be wiser to place ads in a local wine-connoisseur magazine than a free community publication. The opposite would be true if you own a family-oriented salon with a low-cost focus.
3. Loyalty Programs
Using loyalty programs can be an effective way to encourage repeat customers. Offer customers a free haircut or hair-care product after visiting your salon a certain number of times, or offer discount coupons to customers who frequently purchase premium services.
An automated loyalty rewards program can help to cut down on expenses and provide an additional marketing opportunity. Using technology to track customers' purchases, you can text or email reminders when customers earn promotions or free services, which keeps your salon's name fresh in their minds and further stimulates word of mouth advertising.
Sticky Tip: Social Networking
Use social networks to keep in touch with your customers. Post pictures of exceptional haircuts, with clients' permission, and include profiles of your top stylists.
Use your social networking presence to announce promotions and inexpensively distribute coupons as well.