One of the many great things about owning a Salon & Spa is that building a loyal and highly profitable clientele is just so darn easy. While all the salons around town try to promote themselves with dangerous GroupOn campaigns, expensive billboards, and useless direct mailing campaigns; Your Salon has a niche, boutique, and unique product line that any conscious person concerned about their wellbeing gravitates towards.
1. Establish your budget.
Advertising in a broad range of media during key times of the year may help you to reach thousands of potential new clients. Establishing a media budget before you buy any advertising can help you determine your potential return on investment and keep you from wasting capital.
You want to attract the broadest potential client base to your salon.
Buying advertising space on different media such as newspapers, television, radio, or the web can help you increase your business. Tailor your media coverage based on your location.
For example, it’s better to advertise in a larger local newspaper with broader circulation than in a news journal specifically written for your town.
2. Promote through social media.
People are increasingly getting information from social media accounts. Setting up Facebook, Instagram, and Twitter accounts can help advertise your salon and its services.
3. Offer specials to potential and current customers.
Develop different specials or offers for clients that do not decrease your profits. Giving people an incentive can attract them to try out or return to your salon.
Think of something inexpensive, but effective at enticing possible clients.
For example, offer a free travel size hair product or a manicure on for birthdays. You can also offer a discount to first time clients or on slower business days
4. Encourage client referrals.
Beauty salons rely heavily on word-of-mouth advertising!!! AGAIN… Beauty salons rely heavily on word-of-mouth advertising!!!
Be sure your business cards, media sites, and ads mention how clients can "friend" you on social media sites, or mobile phones. Mention the benefits of being a friend of your beauty salon and consider coupling this with sweepstakes and daily deals offered only through your social media sites.
Develop incentive programs for referrals. For example, you can run a contest for clients who refer the most new customers by rewarding them a free service of their choice.
5. Partner with other businesses.
You can also consider running promotions with other businesses. For example, you and a local restaurant could offer discounts for visiting both locations.
Use other businesses to advertise your salon and spa. You can work out a system where other local businesses display your business cards in their office in exchange for putting theirs in your salon.