Why These 7 Tips For Salon & Spa Customer Loyalty Are Crucial To Your Success

Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company. Plus, it’s up to ten times more expensive to try to attract new customers than it is to keep the ones already doing business with you.


If you’re looking for real ways to create and keep up customer loyalty, consider implementing a few of these strategies.


1. Offer A Head Start


If you want to start a customer loyalty program like coffee shops use, whereby customers buy a certain number of drinks to earn a free one, consider giving them a head start. This can be as simple as giving them the first two Check-Ins with the program  for free. If you give your customers a head start on the program, they’re more likely to stick around and finish it.


2. Stay Connected


Take the time to set up a database with contact information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.


Social media is another great way to communicate with your customers on an almost daily basis.


Keep in mind that this works better if you limit how many of your communications are actually advertisements. Don’t forget to throw in messages that are either fun reminders or useful information i.e. “Text Messages”


3. Perks For Frequency


One of the best—and perhaps one of the cheapest—ways to reward customer loyalty is to give extra perks to your most dependable customers. Whether it’s the ability to skip the line, special meet-and-greets, or immediate seating, customers love getting a little something extra.


By setting up a reward system for the most loyal, you not only encourage them to stick around, you also give an incentive for other customers to strive to reach that status.


4. Over Promise, Over Deliver


Customers remember when they’re treated well, and they remember when they’re treated poorly. In either case, they usually tell their friends and family, and that can either mean more business for you or lost business opportunities.


5. Don’t Depend On Technology… Be Human.


Even in our technologically advanced society filled with text messages and emails, we still want the ability to interact with other human beings. Everyone can relate to the frustration of feeling stuck in an endless loop of automated prompts until we bang on the phone keys in hopes of reaching a real human.


This is why it’s important to keep in mind that while automated phone systems may save money, highly trained customer service representatives build loyalty.


6. Share A Smile


This is another item that seems obvious, but it’s important enough to keep being reminded of. The study showed that shoppers who were greeted with a welcome and a smile spent up to 67 percent more than shoppers who were not greeted this way. 


While it seems like a small detail, a friendly greeting obviously has important consequences.


7. Consistently Share Your Loyalty Program


In today’s business climate, it’s impossible to stress just how important customer loyalty is. These tips will help you create loyal customers who will be happy to frequent your business for many years to come.


Sticky Tip: Create a Community


For instance, a wedding shop usually receives most of their sales during the summer months and you’re slow during this time.  But during the winter they struggle. Perfect opportunity to share business back & forth to help each other during slow seasons.

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