As a service-based business your appointments are your bread and butter. An empty slot in your calendar works to take money right out of your pocket. How much altogether you ask? Well that depends. Below are the major factors that you need to take into consideration when determining: what do gaps in my calendar really cost my business?
Cost of Missed Service
What was that given customer coming in for? Hopefully they weren’t expected to spend a ton because whatever they were coming in for is unfortunately revenue your business will never see. For example, if you own a salon and a client who was coming in for a $40 haircut, $40 blowout, $10 wash and $10 brow wax ends up not showing - that’s $100 that was just taken out of your hands.
Number of Open Appointments per Month
Once you’ve figured out the above, next it’s time to zoom out and think about this on a grander scale. How often does this occur at your business? Are you frequently stuck with gaps in your schedule either from last minute cancellations or because times are slow? Are we talking once a week? A few times a month?
Once you’ve got yourself a rough number multiply that by the added costs above. That should give you a rough estimate regarding how much money open gaps in your schedule are actually costing your business per month.
Wage of Your Employee
Think about it - for the employee whose client just cancelled or never showed up, you’re paying that employee for realistically nothing. It’s not their fault, but every empty slot in your schedule comes paired with an idle employee who is eating away at your pockets for nothing in return.
What if we told you there are ways to combat your slow days? We’re talking about finding ways to intelligently find customers to book those appointment slots that just won’t seem to ever fill up.
Checking Out Your Appointment Book
Using your appointment book, glumobilemedia scans your future schedule and identifies the days which appear slower than normal and sets up communication with the select group of customers most likely in need of a booking with your business or haven’t been back in a while. Your regulars will never be spammed.
Set Your Specials, Set Your Goals
You’re in complete control. With complete say in all communication, from setting the discount rates to setting up exclusions for specific dates, services, or staff members -- you’ll never be blindsided and you’ll always be in the know.
Integrate your booking software
Set it and forget it! If your campaign is a success and customers start booking, every new appointment will sync directly into your appointment book for you.
So--are those slow days so scary to you now? Maybe let glumobilemedia handle those and you start focusing on those other fears casting a shadow on your small business?