When you leave the house...what’s something you never leave without? Keys? Sure. Wallet? Of course. Phone. NEVER! Your phone is by your side during every moment of your day. Mobile devices have become such a major part of our society (big surprise here!) and we’ve all come to the point in our lives where we’re unable to function without them.
Lucky for you, there’s a great way to take advantage of society’s incessant need to be within reach of their smartphones, at all hours of the day: text message marketing.
With the highest open rates, and the ability to send out short and effective messaging, small businesses have a lot to gain from the utilization of text messages -- especially when it comes to filling in those last minute openings at your business. Between no-shows and last minute cancellations, filling in empty slots can be a real pain in the -- well, you get the point.
How does this work?
With your very own trackable phone number that you can advertise on your website, Yelp profile, and any other place your business is listed -- glumobilemedia will do the heavy lifting for figuring out who to contact via text messaging.
Don’t worry, your number will automatically forward to your normal business number!
After clients call you or come in for an appointment, glumobilemedia will send out a “thank you” text that will then ask whether they would like to opt-in to receive special offers and notifications for last minute openings. This is where we weed out the customers that prefer not to be texted!
From there, only the clients that haven’t been visiting regularly but have signed up to receive these notifications will then get targeted messages giving them the opportunity to book again with your business using special rates, all set by you.
How would it look for your clients?
Using the link texted over with the offer, your clients will be able to simply redeem their offer through a sleek mobile booking interface.
Next it’s time to zoom out and think about this on a grander scale.
How often does this occur at your business?
Are you frequently stuck with gaps in your schedule either from last minute cancellations or because times are slow?
Are we talking once a week?
A few times a month?
Once you’ve got yourself a rough number multiply that by the added costs above. That should give you a rough estimate regarding how much money open gaps in your schedule are actually costing your business per month.
As a service-based business your appointments are your bread and butter. An empty slot in your calendar works to take money right out of your pocket. How much altogether you ask? Well that depends.
Alright. Now you know some of the basics to offering a valuable SMS Loyalty program for your customers. Let us know how this goes and leave questions in the comment section.