TEXT MESSAGE MARKETING: BUILDS YOUR CUSTOMER LOYALTY PROGRAM RAPIDLY

 

To increase loyalty, you need to recognize and reward your best customers. A loyalty scheme can be used to incentive and delight your most valued customers. That in turn can do wonders for your profitability.

 

Loyal customers are also good for your business because they become your best advocates. They recommend you to others, saving you marketing costs. A loyal customer's endorsement is more powerful to their friends and family than any advertising campaign.

 

Here are the 3 biggest reasons text message marketing can help you stop losing customers to your competitors.

 

1. EVERYONE READS TEXT MESSAGES INSTANTLY

 

The biggest advantage to using our text message marketing feature is the fact that your customer doesn’t have to have a smartphone to engage. Over 99.9% of phones have text messaging enabled and most customers are familiar with sending and receiving texts.

 

Although an important marketing channel many companies are caught up in the hype of social media marketing but what they don't realize is that 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened.

 

Meanwhile, 98% of text messages are opened, and therefore, companies that market through text message marketing (SMS) have a far truer reach.

 

2. Keep it Simple

 

With customers looking for you while on the go you need to make sure their experience is simple and they can find what they are looking for. Are employees aware of redemption procedures if you’re giving away prizes? If you’re promoting an event, make sure to clearly define where the event is being held and at what time.

 

3. Test, Learn, and then Repeat

 

Now is the time to try new ways to connect with your customer. Track what types of offers receive the best results; see which messages drive more traffic to your mobile site or your store, and try asking members what types of messages they’d like to receive.

 

If at any point you are unsure of what to say to your Mobile Club members just look back to best practice #1 and ask yourself, “what value am I offering today?”

 

Takeaway: No better way to learn what your customers want than by asking!

 

Sticky Tip: Don’t send a message a week for three weeks and then take a three-month break. If a customers is used to hearing from you and create an expectation for the type of communication they are going to receive you’ll find long-term members. If you don’t

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