Perhaps the best thing you can do with Appointment Booking is actually nothing at all. You’ve got clients to cater to, employees to inspire, and a thriving salon to manage. You simply don’t have time to stand at the computer or answer the phone all day. Appointment Booking automates all that busy work! Modern salon software is focused on bringing out the best in you and your employees by keeping your styling tools in your hands all day and not a keyboard.
Salon marketing can be struggle for any spa or salon owner, and helpful tools that save you time and guide you in the right direction are invaluable. So we’ve made a list of 7 free salon and spa tools that will help you boost your salon appointment booking efforts.
1. CONNECT TO YOUR CLIENTS 24/7
We all spend hours each day on our mobile phones. They've become an indispensable part of how we manage our lives. That's what it's become imperative that you have a mobile presence.
Mobile booking options provide the ultimate convenience for your customers. With a dedicated mobile app, you can stay top-of-mind with your customers between appointments. A mobile app makes it easy for customers to engage with your business and re-book the services they love. You can also use push notifications to send booking reminders and special offers to keep clients coming back.
2. SELF CREATING CLIENT PROFILES
Any client that registers online with you, should automatically have a client profile created for them on your system. Create mandatory fields for your customers so that you can collect as much client data as possible without actually having to do anything yourself. When your clients log back into your system, they will be able to see previous appointments they have had and with which staff member.
3. CLIENT CONTROL
You may feel slightly anxious that your clients have free reign of your diary. With most software providers, this isn’t the case. You can specify which members of staff can be booked, certain times of the day that clients can book their own appointments and select which treatments and services are bookable. For example, any treatment or service that requires a patch test may be listed online, however the client is instructed to call the salon or spa to actually book this appointment.
4. OFFER APPOINTMENTS ON SOCIAL MEDIA
Using your profile page and integrated bookings, new customers can find, research and book an appointment. Another added bonus of social bookings is that it's easy for your followers to point their friends and family directly to your profile page.
5. OPTIMIZE YOUR CALENDAR
Having an overall view of your calendar can allow you to see gaps that might benefit from a promotion or special. And it allows you to adjust your staff hours and availability based on booking volume.
6. CONTROL NO SHOWS
Run weekly online booking and no-show reports through your software system to ensure that the numbers are low. Appointment reminders are also a great way to ensure that your clients turn up for the service that they booked through your website. Check with your current software provider about client profile settings; if you do have problems with the same client you should be able to prohibit them from booking their appointments online.
7. DECREASE WORKLOAD WITHOUT LOSING THE CUSTOMER SERVICE FEEL
Online booking takes out the middleman; you. Your clients can browse through the available appointments, choose their staff member and appointment time with a click of a button. They will receive a personal email, and text confirmation once they have placed their booking. Add merge fields to your online booking to ensure that personal touch. Make your website flow by ensuring that your online booking feature is in the correct font and colour scheme.
BONUS TIP: There’s still opportunity for new (and returning!) clients to book in-between all those moments when you’re busy behind the chair or otherwise actively taking care of business. Appointment Booking systems even make it totally possible to head home for the night with a half-filled tomorrow and return the next morning with a full schedule.