Customers throw off your schedule, they waste your time, and they frustrate the living heck out of you - that’s right, we’re talking no-shows and last minute cancellations. You don’t just treat the customers that come in through your doors like clients. You treat them like friends, taking the time to prep their visit based on any/all of their preferences. So, when these customers fail to pay you the same kindness in return, it can get under your skin, to put it lightly. Beyond all this, even more importantly -
an empty gap in your schedule loses you money!
As a service-based business your appointments are your bread and butter. An empty slot in your calendar works to take money right out of your pocket. How much altogether you ask? Well that depends.
Below are the 3 major factors that you need to take into consideration when determining: what do gaps in my calendar really cost my business?
Cost For Independent Contractor
When determining how much an empty slot in your schedule costs you, first consider--
How much the contractor who was meant to service the absent customer gets paid
How many hours that contractor was devoting to service
Think about it - for the contractor whose client just cancelled or never showed up, you’re paying them for realistically nothing. It’s not their fault, but every empty slot in your schedule comes paired with an idle appointment who is eating away at your pockets for nothing in return.
Cost of Missed Service
What was that given customer coming in for? Hopefully they weren’t expected to spend a ton because whatever they were coming in for is unfortunately revenue your business will never see. For example, if you own a salon and a client who was coming in for a $40 haircut, $40 blowout, $10 wash and $10 brow wax ends up not showing - that’s $100 that was just taken out of your hands.
Number of Open Appointments per Month
Once you’ve figured out the above, next it’s time to zoom out and think about this on a grander scale. How often does this occur at your business? Are you frequently stuck with gaps in your schedule either from last minute cancellations or because times are slow? Are we talking once a week? A few times a month?
Once you’ve got yourself a rough number multiply that by the added costs above. That should give you a rough estimate regarding how much money open gaps in your schedule are actually costing your business per month.
The total price of each of those empty slots can really add up and turn into a greater problem over time.
You’re not just talking about those random no-shows that seem to pop up every now and then -- while they’re the worst, there are no ways to prevent them from happening. Are you more interested in chatting about your slow days? Your appointments, along with your customers, are the very essence of your business and you need to make sure they’re coming back regularly, enough so you’re reducing the volume of off-peak days your business is bound to experience.
What if we told you there are ways to combat your slow days? We’re talking about finding ways to intelligently find customers to book those appointment slots that just won’t seem to ever fill up.
Checking Out Your Appointment Book
Using your appointment book, glumobilemedia scans your future schedule and identifies the days which appear slower than normal and sets up communication with the select group of customers most likely in need of a booking with your business or haven’t been back in a while. Your regulars will never be spammed.
Set it and forget it! If your campaign is a success and customers start booking, every new appointment will sync directly into your appointment book for you.