5 Ways To Create Groupon Customer Retention

 

 

The vast majority of Salons & Spa owners that fail at these daily deals could fare better by embracing Groupon not as a stand-alone cure-all to slow sales but as one element in a well-honed marketing plan. If you’re thinking of trying these steep-discount daily deals and are anxious about losing money, there are at least five major keys you should apply today! 

 

1. Treating Each Coupon Customers As Your Best Customers 

2. Reward Returning Grouponers

3. Create A Membership Program 

4. Add Grouponers To Your Loyalty Program

5. Book A Follow-Up Appointment 

 

Groupon has its pros and cons, so, you need to decide if this is something worth your Salon or Spa getting into. Here are five reasons in favor of  group buying promotions.

 

1. Treat Each Coupon Customer As Your Best Customer

 

Treat Groupon customers like they're your customer for life. Luring all those potential new customers into your Salon with a 50% discount and then treating them like second-class citizens is ludicrous. If you only offer them half the menu or the most stripped-down version of your service, it’s a turn off. They may assume that’s how you treat your existing customers, too.

 

Keep in mind that Groupon discounts really aren’t that different from other types of big markdowns that your Salon or Spa might use to attract new customers (introductory offer).

 

2. Reward Returning Grouponers

 

These folks are about to spend twice as much at your Salon or Spa and put four times as much revenue in your pocket as they did when they came in with their Groupon. You hate to blow it just when you’re on the verge of turning them into a loyal customer.

 

Find a reward that’s non-monetary but meaningful. If they come back for another massage, give them a sample-size bottle of moisture lotion. Why? Your customer uses moisturizers anyway. Why not yours? 

 

 

3. Create A Membership Program 

 

Salons that are already making low profit margins with a Groupon may not be suited to membership programs that require additional discounting due to the fact that they simply cannot afford to discount their services and still stay afloat. Create a membership contract clearly outlining what you are and aren’t offering and any special conditions attached to the program and ensure your clients sign a copy prior to their program commencement 

 

Think of all the things we pay a monthly fee for, the list is long. Car payments, rent, Internet bills, phone charges… Are we the only ones getting depressed right now? Needless to say, most of the monthly services we’re chained to are out of necessity, not pleasure (ahem, gym memberships), but Society is about to change that. 

 

4. Add Grouponers To Your Loyalty Program

 

If you use email marketing or loyalty programs, make sure to enlist your new Groupon customers. Every Groupon customer that comes in the door has the potential to become a lifetime customer.

 

However, unless you know who came in, you won’t be able to follow up. Plan an text message or other outreach to every new Groupon customer.

 

5. Book A Follow-Up Appointment 

 

Two of the most important factors to customer loyalty are a high quality product and high quality service. You may be excited by all the new customers coming in from Groupon, but if you don't re-book you won’t be able to maintain either your service or your product.

 

Make sure that you can maintain high quality service and a high quality product. A simple "Thank You" work miracles as well. 

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