It is normal for sales to slow before a holiday or high season, but remember your business needs a strong cash flow cycle to survive. So understanding your peak and slow times in your Salon and Spa can help you prepare your business better. It is possible to take advantage of slow seasons because they are a great time to clean your business up and get organized, but it is also possible to kick-start your slow season and get those sales back up. Here are three strategies to boost your sales during a lull.
1. Promote Weekly Specials
The idea of a weekly special is that it is unadvertised, which means that your customers have to check in your Salon to see if you’re having a sale. If you start having specials once or twice a week, customers and new clients are more likely to come into your Salon & Spa more often just in case there is a sale. So getting your customers in the door is half the work of increasing bookings.
You should, without a question have weekly specials on your website. A lot of different companies like Bodhi Massage and Wellness Center use text message marketing to announce random specials to VIP Text Club. It is an inexpensive marketing technique to drive appointments.
2. Create A Referral Program
There are many options when creating a referral program for your Salon or Spa. You can reward your customers directly with cash or you could offer them discounts or free products as reward for their referrals. You should also reward the referee as well, which is another huge incentive for them to actually shop at your store.
Remember your existing customer base is your best source for attracting new clients because they have experience with you and your services. And when they keep coming back, that means they like your service or products.
3. Offer Freebies
Offering services with a purchase is a great way to incentivize people to keep booking appointments. Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them. You are much more likely to get new customers if you market your freebies, or introduction offers as well.
For instance, “For a limited time only, get a free cut or mini facial of your choice when you book this week…” takes your services a long way due to the limited time reference and psychology behind it. Plus, freebies offer your clients an opportunity to try treatments they haven’t tried before.
Are you ready to fill your slow times?
Offering freebies, weekly specials, reward and referral programs can really help market your Salon and Spa during the slow times. So if you want to increase your bookings and make something out of the normally pre-holiday season be sure to look into all the different ways you can incentivize your customers and future customers