Marketing Your Salon and Spa Business with Effective Promotional Ideas

Promoting your business with hard-to-resist specials is the key to driving customers through the door and retaining them. Experienced and successful salon and spa owners know that simple-but-effective salon market...

Owning a salon can be extremely stressful as it means that you will often have a million things on the go. Firstly, you have to make sure that all your staff are well-trained and looking after your customers at all times, and then you need to make sure that your paperwork and financ...

Loyalty programs and their business value

Salon loyalty programs allow to enhance customer experience, minimize if not avoid natural customer churn rate, and retain existing clients which is a strategic imperative for any Salon  enterprise. Although both B2C and Salon loyalty program...

In order to help us with marketing and web design for Salons and Spas, we employ a full time psychic. Ok, we’re kidding, he’s only part-time. Always being on the cutting edge, we invest significant time as a “backup.” So whether your marketing objectives are to increase sales, build...

Company culture is a hard thing to get right. It’s a moving target that means something different to everyone. It grows and evolves over time and is the result of action and reaction. It is the lingering effect of every interaction.

The definition of a new set of Company values, the...

Although marketing may take a small chunk out of your finances, remember that money is not all it takes to get your business out there. You need talent, a knack for connecting to your target market, and impeccable timing to create a name for your business.

With that, here are 10 low...

Securing new customers for your business is a great feeling, especially after investing so much into your sales and marketing efforts. Traditional sales models saw signing up a customer as the endpoint of the process. However, inbound marketing views acquiring new business as just o...

Did you know that ‘Goal Setting’ is the secret to fulfilling ANY dream or desire you want in life?

Did you also know that SUPER Successful people use ‘Goals’ to attain the knowledge and wealth they have today?

Some of you reading this right now might agree and some of you might not.

Th...

WHY SHOULD I START A BLOG?

There are several reasons that people decide to start blogging. For some, it is a way of showcasing their writing talents, for others a way of sharing their life experiences, or raising awareness of issues they face. For businesses, it is a great way of eng...

These are going to be best practices that can actually affect your small business’ success with Facebook posting and organic reach. If you want 100 generic best practices (like “use images” or “be helpful”

Use video:

Top Tip: Facebook’s algorithm prefers its own video type to YouTube....

This is why social media can be a powerful ally to smaller brands when trying to grow your reach and presence online. You don't need a huge budget to still be effective, using, for instance, Facebook ads. But as powerful and inexpensive as these can be, the sad truth is that organic...

Still working without an online booking system or struggling to understand the benefits of using one? Now is the time to start educating yourself on the benefits of an online booking system.

It can be hard figuring out what’s the right online booking system for your business, as ther...

How to Get Referrals + Reviews: Build referrals into agreements. Take advantage of your LinkedIn network. Know exactly when to ask. Provide a template. Act on feedback. Include forwarding links in your emails and thank you pages. Exceed expectations.

Make it possible

It may seem...

One of the key worries of any organization is how to retain employees, more so the deserving employees. Not just that it is a setback but also the company has to start afresh with hiring new talent, grooming and nurturing them. A lot has been written on effective employee retention...

If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producin...

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